Consulting

Lior's strategic framework transforms organizations from product to customer-centric while increasing their profitability through differentiation.

Lior has conducted transformations for the following companies.


One of the world’s authorities on customer experience, customer centricity and transformation, Lior Arussy delivers results. He has executed over 175 transformation projects in 21 countries, impacting over 400 million customers and more than 700,000 employees. His strategic framework for converting organizations from product to customer centricity is drawn from his work with some of the globe’s exceptional brands including Mercedes-Benz, Thomson Reuters, Royal Caribbean Cruise Line, MasterCard, Novo-Nordisk, Walmart and more.

His methodology enabled Mercedes Benz to take the number 1 position in customer satisfaction in 2 years. Another client, a European logistics corporation leaped from 3% annual organic growth to 44% annual organic growth in just two years.

Arussy is the founder of Strativity Group, a global customer experience design and transformation firm. He was described by Fast Company Founding Editor, William C. Taylor, “as one of the most provocative business thinkers I know” has also had his achievements recognized by Consulting Magazine which named his company among the Top 7 consulting companies to watch in 2015 and one of the fastest growing Consulting Firms of 2015.