Lior Arussy spent the first part of his career in various executive positions at world-leading firms, such as Hewlett-Packard. It was at this stage that he recognized that the old, traditional methods of change management were flawed, and simple didn’t work for most companies. Lior took it upon himself to create a different methodology – one which recognizes that the key to truly driving a company’s change for success, is in putting its most important resource at the center of its transformational efforts: its employees. The idea being that, in order for customers to choose your product and get the most out of it, you not only have to have an exceptional product, but a great, dedicated, happy team that stands behind that product’s success.

Today, Arussy is one of the leading global authorities in the fields of Customer Experience, Employee Engagement, and Strategy Execution. He is a Corporate Culture expert, a ‘success accelerator’, and a proven, passionate change agent. Called “a triple threat of transformation” by William Taylor, co-founder of Fast Company magazine, Arussy has helped many of the world’s top brands achieve unprecedented goals in customer satisfaction, growth, and profitability. Among these are Mercedes-Benz, Johnson & Johnson, Royal Caribbean Cruises, Thomson Reuters, HSBC, E.ON, FedEx, SAP, and the University of Pennsylvania, to name a few.

Lior’s methodology enabled Mercedes-Benz to reach the much-coveted #1 position in customer satisfaction. Another client, a European logistics corporation, leaped from 3% annual organic growth to 44% annual organic growth in just two years!

In 2003, Arussy founded the Strativity Group, a strategy firm specializing in customer experience consulting, employee engagement programs, journey mapping, and business growth. In addition, Lior has written seven books on business strategy, customer experience optimization, and achieving the ultimate success. He has also written over 300 articles for publications around the world, including the Harvard Business Review, and Chief Executive media, for which he is a regular contributing author.A recipient of numerous awards worldwide, Arussy’s accomplishments, insights, and publications have been cited and recognized by leading media, such as The Wall Street Journal, The Financial Times, The Times of London, Smart CEO Magazine, ABC, CNBC, Bloomberg TV, and MSNBC.

Mr. Arussy currently resides in New Jersey with his wife and five children. He completed his undergraduate degree at Case Western Reserve University, and received his MBA from Weatherhead School of Management.

He is a self-professed chocoholic.

Lead The Future
Love Your Customer
Live Exceptionally


Hailed as one of the world’s leading authorities on Customer Experience and Strategy Execution, Lior Arussy is an author, visionary, consultant, and creative change agent. His insights and methods have been successfully put into practice in over 200 corporate transformations worldwide, making Lior not only a forerunner in the field, but a proven practitioner. And that’s what truly sets Lior apart; where other speakers simply talk of change, Arussy makes it happen time and time again.

As inspiring as he is passionate, Lior’s unique and critical voice continues to drive people across the globe to achieve their ultimate success.

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Award winner

SmartCEO 2015
Circle of Excellence Award

Award winner

Sales Influential Leader

Award winner

Top Global Guru
Customer Service

Award winner

Seven Small Jewels
Consulting Magazine


“Lior, as usual, you were a machine up there. How you do it (without teleprompters) is unbelievable. I really appreciate all the coordination and execution that went into this. You are a class organization, that gave us 110% and in my experiences with other partners, you stand out as one that AMAZED me.”

“My pack loved you!!
You were super engaging and gained immediate credibility. I especially loved how you were able to get people to speak while making them feel comfortable. The group was clearly transparent and 100% engaged.”

“Thank you again and again for always surprising, delighting and exceeding our expectations.”

“Just a quick note to let you know that your presentation Wednesday was a huge hit. I continued to get comments from the team throughout the next 2 days about the impact it made on them. You really helped push this over the top – we have full commitment from the Executive Leadership Team.”


Books By Lior

In his acclaimed books, Lior distills fascinating learnings and breakthrough strategies from over twenty years' experience and know-how.

A prolific author whose acclaimed books offer exceptional vision and intuition into Corporate Transformation and Success, Lior’s body of works is an invaluable collection of proven professional insights and breakthrough tactics in the fields of Customer Experience, Innovation, and Strategy.

the books


Lior Arussy Video Reel

Accelerate Your Business Transformation

Evolving Customer Relevance

The Fusion of Digital and Human Experience

Excite Your Customers

Lior Arussy on MSNBC


An online archive of articles, publications, and book excerpts written by Lior Arussy.

Employee-Led Cultures

Chief Executive

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Change-Rejection Personalities

Chief Executive

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Pursuit of Purpose

Loyalty Management

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